Patrice Bergeron Stanley Cup Finals jerseys

Patrice Bergeron Stanley Cup Finals jerseys -

"Uh-oh" is the repetitive expletive that carries with it the foreboding, stomach wrenching realization that something is wrong. "Oh-oh" - the sound of doom.

All of us have been known to utter instantaneous expletives (usually four letters like "darn!" or "crap!") immediately as something negative unexpectedly happens. But the term "uh-oh" usually follows the thoughtful and longer term realization that something is just not right.

The "uh-oh" that I want to address today is the one expressed when we take a good look at our bank Patrice Bergeron Stanley Cup Finals jerseys account.

"Uh-oh, I Patrice Bergeron Stanley Cup Finals jerseys spent more last month than I made" or "Uh-oh, we are nearing our overdraft limit". And along with the sinking feeling comes the elevated heart rate and the overwhelming feelings of desperation. "I need to make some money ? and fast!"

Inevitably, the first thing many business owners do is look quickly at Patrice Bergeron Stanley Cup Finals jerseys their inventory and determine what they can sell or liquidate to bring in some much required ‘cashola'. If the business is a service provider, the owner might take a look at what services they can reduce the cost on and set out on an immediate campaign to sell service bundles at a reduced cost to generate income.

Neither of these strategies is bad ? or wrong ? especially if there is an immediate need for cash flow. The problem is ? many business owners execute a full year of marketing using this method. This is what I call "Uh-oh Marketing".

In fact for many businesses "Uh-oh Marketing" generates most of the income that they receive during the year ? pulling them out of one financial crisis after another. Unfortunately because they are continually offering "Uh-oh sales", they are reducing the income they receive for the products or services they sell. If they have priced their products to have a 20% profit margin, and then offer a special to generate much needed income, they may eliminate their profit entirely.